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- W2281273496 abstract "This paper explores the ‘Design Empowered Enterprise’ model and philosophy behind the Master of Product Design Enterprise at Otago Polytechnic, in Dunedin, New Zealand, and looks at the three case studies that have had a significant influence on this developing learning approach. Commencing in March 2006, this two year graduate research Degree, integrates design with enterprise through taught papers and industry based research in the first year, before the students undertake a major design research project with an industry partner, an external client or through their own approved design inspired entrepreneurial venture. To assist and inform the development of the Masters Degree, three funded pilots have been studied from July 2004 through to mid 2006, each to provide intelligence for learning outcomes based on different approaches and methodologies, experienced while graduates integrate design research with enterprises in differing scenarios. In each year long pilot study, design graduates with Industrial Product Design undergraduate degrees, have been selected, with profiles typical of the graduate designers entering the new Master of Product Design Enterprise. A model titled the Design Empowered Entrepreneurship Equilibrium Model [fig 1], has been developed for use within the new programme, to illustrate and understand the relationships between user needs, market opportunity and the role of design in the creation of innovative and differentiated products, around which the enterprise is built." @default.
- W2281273496 created "2016-06-24" @default.
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- W2281273496 date "2006-01-01" @default.
- W2281273496 modified "2023-09-23" @default.
- W2281273496 title "Design Empowered Entrepreneurship: Case Studies And Development Of The Master Of Product Design Enterprise" @default.
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