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- W2281492238 abstract "SIDA Dans La Cite (AIDS in the City) is a popular weekly soap opera first broadcast in Cote d'Ivoire in 1991 with 11 15-minute episodes. The series is part of a campaign by Population Services International (PSI) to raise awareness about AIDS among Ivorian youth. Actors worked for a nominal fee, editing studios were provided at substantial discounts, and filming equipment was borrowed for next to nothing. Production director realized how important the soap opera had become after the fourth episode. A study of 700 households in Abidjan found that of the 75% who had access to a television, two-thirds had seen at least one episode. Cote d'Ivoire may be one of the most religiously conservative countries in Africa. 10% of the adult population, however, is infected with HIV. All sectors of society therefore understand the need to openly understand and discuss sexual issues in the context of such high HIV prevalence. Studies indicate that virtually everyone in Cote d'Ivoire has heard of AIDS and knows that it is a sexually transmitted disease, but persuading people to change their behavior is difficult. PSI sells approximately 750,000 of its subsidized Prudence condoms. Prudence has the same brand recognition in the country as Nescafe and Toyota. A recent survey of sexually active teens found that 30% of girls and 45% of boys used condoms. A weekly radio show is broadcast live from one of the poorest ghettos of Abidjan. Guests include popular singers, comedians, and television personalities. The actors are often from SIDA Dans La Cite." @default.
- W2281492238 created "2016-06-24" @default.
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- W2281492238 date "1995-12-01" @default.
- W2281492238 modified "2023-09-23" @default.
- W2281492238 title "AIDS soap opera generates massive interest. Eye witness: Cote d'Ivoire." @default.
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