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- W2282300909 abstract "《中国新文学大系（1917—1927）》是我国文学出版史上的一个创举，其成功的营销策略在当时出版界也极具代表性。赵家璧对该书的宣传营销贯穿了编辑出版全程，立体式整合各种营销手段，特色鲜明，取得了很好的社会效益和经济效益，对于当前的图书宣传营销也很有借鉴意义。" @default.
- W2282300909 created "2016-06-24" @default.
- W2282300909 creator A5072351561 @default.
- W2282300909 date "2015-11-15" @default.
- W2282300909 modified "2023-09-23" @default.
- W2282300909 title "从《中国新文学大系（1917—1927）》看赵家璧的宣传营销策略" @default.
- W2282300909 hasPublicationYear "2015" @default.
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- W2282300909 hasVolume "23" @default.
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