Matches in SemOpenAlex for { <https://semopenalex.org/work/W2282545112> ?p ?o ?g. }
Showing items 1 to 84 of
84
with 100 items per page.
- W2282545112 abstract "Marketing decisions encompass the key elements of a marketing plan. These decisions concern what is often referred to as the 5 ‘Ps’: Positioning, Product, Price, Place (distribution) and Promotion (communication). These decisions typically deal with the following issues: How should we position our offer? What product line should we consider for our customers? What price should we charge? What is the most effective way to reach our target? Should we go indirect (through distributors) or reach our customers directly? How should we communicate the benefits of our products, through what media?" @default.
- W2282545112 created "2016-06-24" @default.
- W2282545112 creator A5037222212 @default.
- W2282545112 creator A5078819261 @default.
- W2282545112 date "1999-01-01" @default.
- W2282545112 modified "2023-09-23" @default.
- W2282545112 title "Marketing Decisions: The Five ‘Ps’" @default.
- W2282545112 doi "https://doi.org/10.1007/978-1-349-27529-8_2" @default.
- W2282545112 hasPublicationYear "1999" @default.
- W2282545112 type Work @default.
- W2282545112 sameAs 2282545112 @default.
- W2282545112 citedByCount "0" @default.
- W2282545112 crossrefType "book-chapter" @default.
- W2282545112 hasAuthorship W2282545112A5037222212 @default.
- W2282545112 hasAuthorship W2282545112A5078819261 @default.
- W2282545112 hasConcept C10138342 @default.
- W2282545112 hasConcept C112698675 @default.
- W2282545112 hasConcept C117671659 @default.
- W2282545112 hasConcept C127413603 @default.
- W2282545112 hasConcept C144133560 @default.
- W2282545112 hasConcept C162853370 @default.
- W2282545112 hasConcept C166957645 @default.
- W2282545112 hasConcept C198082294 @default.
- W2282545112 hasConcept C2524010 @default.
- W2282545112 hasConcept C26517878 @default.
- W2282545112 hasConcept C2776505523 @default.
- W2282545112 hasConcept C2776829468 @default.
- W2282545112 hasConcept C2988046880 @default.
- W2282545112 hasConcept C33923547 @default.
- W2282545112 hasConcept C38652104 @default.
- W2282545112 hasConcept C39453970 @default.
- W2282545112 hasConcept C41008148 @default.
- W2282545112 hasConcept C90673727 @default.
- W2282545112 hasConcept C93032411 @default.
- W2282545112 hasConcept C95457728 @default.
- W2282545112 hasConcept C98716237 @default.
- W2282545112 hasConceptScore W2282545112C10138342 @default.
- W2282545112 hasConceptScore W2282545112C112698675 @default.
- W2282545112 hasConceptScore W2282545112C117671659 @default.
- W2282545112 hasConceptScore W2282545112C127413603 @default.
- W2282545112 hasConceptScore W2282545112C144133560 @default.
- W2282545112 hasConceptScore W2282545112C162853370 @default.
- W2282545112 hasConceptScore W2282545112C166957645 @default.
- W2282545112 hasConceptScore W2282545112C198082294 @default.
- W2282545112 hasConceptScore W2282545112C2524010 @default.
- W2282545112 hasConceptScore W2282545112C26517878 @default.
- W2282545112 hasConceptScore W2282545112C2776505523 @default.
- W2282545112 hasConceptScore W2282545112C2776829468 @default.
- W2282545112 hasConceptScore W2282545112C2988046880 @default.
- W2282545112 hasConceptScore W2282545112C33923547 @default.
- W2282545112 hasConceptScore W2282545112C38652104 @default.
- W2282545112 hasConceptScore W2282545112C39453970 @default.
- W2282545112 hasConceptScore W2282545112C41008148 @default.
- W2282545112 hasConceptScore W2282545112C90673727 @default.
- W2282545112 hasConceptScore W2282545112C93032411 @default.
- W2282545112 hasConceptScore W2282545112C95457728 @default.
- W2282545112 hasConceptScore W2282545112C98716237 @default.
- W2282545112 hasLocation W22825451121 @default.
- W2282545112 hasOpenAccess W2282545112 @default.
- W2282545112 hasPrimaryLocation W22825451121 @default.
- W2282545112 hasRelatedWork W1013277492 @default.
- W2282545112 hasRelatedWork W16578100 @default.
- W2282545112 hasRelatedWork W2181306764 @default.
- W2282545112 hasRelatedWork W2185404310 @default.
- W2282545112 hasRelatedWork W2238175055 @default.
- W2282545112 hasRelatedWork W2297005799 @default.
- W2282545112 hasRelatedWork W2477974572 @default.
- W2282545112 hasRelatedWork W2503920278 @default.
- W2282545112 hasRelatedWork W251937382 @default.
- W2282545112 hasRelatedWork W2556480731 @default.
- W2282545112 hasRelatedWork W2556995926 @default.
- W2282545112 hasRelatedWork W2992240303 @default.
- W2282545112 hasRelatedWork W2996551113 @default.
- W2282545112 hasRelatedWork W3145663960 @default.
- W2282545112 hasRelatedWork W3194648438 @default.
- W2282545112 hasRelatedWork W3200091093 @default.
- W2282545112 hasRelatedWork W3200416185 @default.
- W2282545112 hasRelatedWork W3210736129 @default.
- W2282545112 hasRelatedWork W2182462271 @default.
- W2282545112 hasRelatedWork W2623611892 @default.
- W2282545112 isParatext "false" @default.
- W2282545112 isRetracted "false" @default.
- W2282545112 magId "2282545112" @default.
- W2282545112 workType "book-chapter" @default.