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- W2283208204 abstract "seen as limited to the health care professional responsible for selecting drug products: the physician and, to a limited extent, other health care professionals. Patients were not considered part of the medication selection process or a target audience for advertising. Since the early 1980s, several changes in health care delivery have contributed to adjustments in this narrow marketing strategy, including:" @default.
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- W2283208204 date "1998-01-01" @default.
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- W2283208204 title "The Patient as a Partner in Prescribing: Direct-to-Consumer Advertising" @default.
- W2283208204 doi "https://doi.org/10.18553/jmcp.1998.4.1.15" @default.
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