Matches in SemOpenAlex for { <https://semopenalex.org/work/W2283351248> ?p ?o ?g. }
Showing items 1 to 66 of
66
with 100 items per page.
- W2283351248 endingPage "94" @default.
- W2283351248 startingPage "75" @default.
- W2283351248 abstract "The goal of marketing is addressing the needs of customers. The consumer’s behavior defines selection style, purchase, usage and consumption of the goods, services, ideas, and experiences by individuals, groups, and organizations.Understanding consumer’s behavior and recognizing customers is not a simple job. Customers may express their requests in one manner and act differently. They may not be aware of their real motivations or may react towards the effective factors. However, marketers should examine the needs of their customers, their mental understanding, and their purchase behavior. Marketers must know about different factors the affect the selection of various brands by buyers.This paper studies the relation between mental engagement that a product produces and suggests the effective factors in the following assumptions:Assumption 1: Desire toward a product has a direct effect on product engagement.Assumption 2: Specifications of a product have a direct effect on product engagement.Assumption 3: Information sources have a direct effect on product engagement.Assumption 4: Desire toward a product has a direct effect on brand obligation.Assumption 5: Specifications of a product have a direct effect on brand obligation.Assumption 6: Information sources have a direct effect on brand obligation.Assumption 7: Product engagement has a direct effect on brand obligation.According to statistical results, assumptions 1, 3, 4, and 7 are accepted and assumptions 2, 5, and 6 are rejected.The method of this study is descriptive-traversal and is from correlation type, because the relations between variables are investigated and a questionnaire is used to gather data. Statistical society of this study consisted of the academia of the Islamic Azad University- South Tehran, Central Tehran, North Tehran, and Sciences and Researches Branches. The questionnaires were distributed within an interval of one month in autumn 2010." @default.
- W2283351248 created "2016-06-24" @default.
- W2283351248 creator A5027090902 @default.
- W2283351248 creator A5038473458 @default.
- W2283351248 date "2012-12-21" @default.
- W2283351248 modified "2023-09-26" @default.
- W2283351248 title "INVESTIGATION OF THE RELATIONSHIP BETWEEN PRODUCT INVOLVEMENT AND BRAND COMMITMENT" @default.
- W2283351248 hasPublicationYear "2012" @default.
- W2283351248 type Work @default.
- W2283351248 sameAs 2283351248 @default.
- W2283351248 citedByCount "1" @default.
- W2283351248 countsByYear W22833512482014 @default.
- W2283351248 crossrefType "journal-article" @default.
- W2283351248 hasAuthorship W2283351248A5027090902 @default.
- W2283351248 hasAuthorship W2283351248A5038473458 @default.
- W2283351248 hasConcept C112698675 @default.
- W2283351248 hasConcept C144133560 @default.
- W2283351248 hasConcept C15744967 @default.
- W2283351248 hasConcept C162853370 @default.
- W2283351248 hasConcept C17744445 @default.
- W2283351248 hasConcept C199539241 @default.
- W2283351248 hasConcept C2524010 @default.
- W2283351248 hasConcept C2778447849 @default.
- W2283351248 hasConcept C33923547 @default.
- W2283351248 hasConcept C90673727 @default.
- W2283351248 hasConceptScore W2283351248C112698675 @default.
- W2283351248 hasConceptScore W2283351248C144133560 @default.
- W2283351248 hasConceptScore W2283351248C15744967 @default.
- W2283351248 hasConceptScore W2283351248C162853370 @default.
- W2283351248 hasConceptScore W2283351248C17744445 @default.
- W2283351248 hasConceptScore W2283351248C199539241 @default.
- W2283351248 hasConceptScore W2283351248C2524010 @default.
- W2283351248 hasConceptScore W2283351248C2778447849 @default.
- W2283351248 hasConceptScore W2283351248C33923547 @default.
- W2283351248 hasConceptScore W2283351248C90673727 @default.
- W2283351248 hasIssue "13" @default.
- W2283351248 hasLocation W22833512481 @default.
- W2283351248 hasOpenAccess W2283351248 @default.
- W2283351248 hasPrimaryLocation W22833512481 @default.
- W2283351248 hasRelatedWork W105382397 @default.
- W2283351248 hasRelatedWork W2025802672 @default.
- W2283351248 hasRelatedWork W2030493238 @default.
- W2283351248 hasRelatedWork W2033893501 @default.
- W2283351248 hasRelatedWork W2097972715 @default.
- W2283351248 hasRelatedWork W2103758550 @default.
- W2283351248 hasRelatedWork W2182885162 @default.
- W2283351248 hasRelatedWork W2222264397 @default.
- W2283351248 hasRelatedWork W2247237192 @default.
- W2283351248 hasRelatedWork W225730053 @default.
- W2283351248 hasRelatedWork W2523556287 @default.
- W2283351248 hasRelatedWork W2749060076 @default.
- W2283351248 hasRelatedWork W2888804123 @default.
- W2283351248 hasRelatedWork W2990511282 @default.
- W2283351248 hasRelatedWork W3159287951 @default.
- W2283351248 hasRelatedWork W3204307766 @default.
- W2283351248 hasRelatedWork W2184701481 @default.
- W2283351248 hasRelatedWork W2208663632 @default.
- W2283351248 hasRelatedWork W2554068395 @default.
- W2283351248 hasRelatedWork W2583884517 @default.
- W2283351248 hasVolume "6" @default.
- W2283351248 isParatext "false" @default.
- W2283351248 isRetracted "false" @default.
- W2283351248 magId "2283351248" @default.
- W2283351248 workType "article" @default.