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• W2283428305 abstract "Retaining users and curbing their switching behavior are critical issues for mobile stores. Drawing on the push-pull-mooring (PPM) model, this research identified the factors affecting user switches between mobile stores. The push factors include dissatisfaction with system quality, information quality and service quality. The pull factor is alternative attractiveness. The mooring factors include switching costs and social influence. The results indicated that user switches receive influences from all three kinds of factors. Hence mobile stores need to be concerned with the effects of push, pull and mooring factors in order to curb users' switching behavior." @default.
• W2283428305 created "2016-06-24" @default.
• W2283428305 creator A5081745403 @default.
• W2283428305 date "2016-04-01" @default.
• W2283428305 modified "2023-10-16" @default.
• W2283428305 title "Examining User Switch between Mobile Stores" @default.
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• W2283428305 doi "https://doi.org/10.4018/irmj.2016040101" @default.
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