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- W2284470003 abstract "Present-day environments are replete with tempting foods and the current obesity pandemic speaks to humans' inability to adjust to this. Pavlovian processes may be fundamental to such hedonic overeating. However, a lack of naturalistic Pavlovian paradigms in humans makes translational research difficult and important parameters such as implicitness and acquisition speed are unknown. Here we present a novel naturalistic conditioning task: an image of a neutral object was conditioned to marzipan taste in a single trial procedure by asking the participant to eat the ‘object’ (made from marzipan). Relative to control objects, results demonstrate robust pre- to post-conditioning changes of both subjective ratings and early as well as late event related brain potentials, suggesting contributions of implicit (attentional) and explicit (motivational) processes. Naturalistic single-trial taste-appetitive conditioning is potent in humans and shapes attentional and motivational neural processes that might challenge self-regulation during exposure to tempting foods. Thus, appetitive conditioning processes might contribute to overweight and obesity." @default.
- W2284470003 created "2016-06-24" @default.
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- W2284470003 date "2016-05-01" @default.
- W2284470003 modified "2023-10-02" @default.
- W2284470003 title "The Pavlovian craver: Neural and experiential correlates of single trial naturalistic food conditioning in humans" @default.
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- W2284470003 doi "https://doi.org/10.1016/j.physbeh.2016.02.028" @default.
- W2284470003 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/26905451" @default.
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