FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2285229467> ?p ?o ?g. }

• W2285229467 abstract "This thesis proposes that contemporary promotional culture is the mythology of today. This hypothesis was first put forth by Marshall McLuhan in his 1951 book, The Mechanical Bride: Folklore of Industrial Man, where he astutely observed that myth and poetry have been effectively colonized by promotional culture. Although it has been mainly overlooked by the academic community, this book is a cornerstone of the field of popular culture and mass media. In it, McLuhan was one of the first scholars to detect that folklore of industrial society is determined, not by education or religion, but by the mass media (McLuhan 1951). Over the decades, many scholars from various academic fields have observed the same trends, concluding that the myth-making faculty is thriving in contemporary society, and situating the strongest mythopoeic forces in worlds of entertainment and promotional culture. Nevertheless, these notions have not been sufficiently explored. Hence, in order to uncover the prevalent myth and poetry operating in contemporary society we must turn to promotional culture, and particularly to advertising, which McLuhan believes is as equivalent to collective society as dreams are to the individual (McLuhan 1951, p. 97). Myth is defined in this work as a universal narrative that reflects humanity’s collective unconscious projections and contains primordial forms, or archetypes. This thesis argues that advertising is mythopoeic and utilizes primordial archetypes. The focus of this thesis is automotive adverting, which draws on the mythology of the car as a godlike entity in contemporary popular culture. McLuhan’s observations detailing the colonization of myth and poetry in contemporary society inform a critical methodology which this thesis builds upon and modernizes. The resulting version of mythical criticism is a valid method of enquiry. It reveals underlying meaning in contemporary promotional texts that could not otherwise be observed by using methods such as semiotics alone." @default.
• W2285229467 created "2016-06-24" @default.
• W2285229467 creator A5013327690 @default.
• W2285229467 date "2011-01-01" @default.
• W2285229467 modified "2023-09-27" @default.
• W2285229467 title "Automotive apotheosis: an exploration of promotional culture as contemporary mythology" @default.
• W2285229467 cites W112188952 @default.
• W2285229467 cites W1503707353 @default.
• W2285229467 cites W1507127219 @default.
• W2285229467 cites W1511258569 @default.
• W2285229467 cites W1511736487 @default.
• W2285229467 cites W1515229873 @default.
• W2285229467 cites W1517598104 @default.
• W2285229467 cites W1521336379 @default.
• W2285229467 cites W1524757637 @default.
• W2285229467 cites W1525083442 @default.
• W2285229467 cites W1527091956 @default.
• W2285229467 cites W1528756896 @default.
• W2285229467 cites W1530868982 @default.
• W2285229467 cites W1552743895 @default.
• W2285229467 cites W1564017569 @default.
• W2285229467 cites W1564050523 @default.
• W2285229467 cites W1567176409 @default.
• W2285229467 cites W1573608150 @default.
• W2285229467 cites W1586665605 @default.
• W2285229467 cites W1596928377 @default.
• W2285229467 cites W1599314441 @default.
• W2285229467 cites W1600033124 @default.
• W2285229467 cites W1600512441 @default.
• W2285229467 cites W1601532978 @default.
• W2285229467 cites W1604871522 @default.
• W2285229467 cites W1606029491 @default.
• W2285229467 cites W1607359940 @default.
• W2285229467 cites W1717383561 @default.
• W2285229467 cites W1769241840 @default.
• W2285229467 cites W1877857629 @default.
• W2285229467 cites W1964140767 @default.
• W2285229467 cites W1966916691 @default.
• W2285229467 cites W1970268738 @default.
• W2285229467 cites W1971564699 @default.
• W2285229467 cites W1971695502 @default.
• W2285229467 cites W1972108338 @default.
• W2285229467 cites W1972676206 @default.
• W2285229467 cites W1973448955 @default.
• W2285229467 cites W1976353202 @default.
• W2285229467 cites W1978549988 @default.
• W2285229467 cites W1978616898 @default.
• W2285229467 cites W1981404628 @default.
• W2285229467 cites W1982468465 @default.
• W2285229467 cites W1987477412 @default.
• W2285229467 cites W1987930784 @default.
• W2285229467 cites W1988400974 @default.
• W2285229467 cites W1997481215 @default.
• W2285229467 cites W2000186419 @default.
• W2285229467 cites W2002544477 @default.
• W2285229467 cites W2008663432 @default.
• W2285229467 cites W2025641330 @default.
• W2285229467 cites W2030514725 @default.
• W2285229467 cites W2035835094 @default.
• W2285229467 cites W2041681298 @default.
• W2285229467 cites W2041785371 @default.
• W2285229467 cites W2045269804 @default.
• W2285229467 cites W2048161877 @default.
• W2285229467 cites W2050474946 @default.
• W2285229467 cites W2058185661 @default.
• W2285229467 cites W2061260683 @default.
• W2285229467 cites W2067779312 @default.
• W2285229467 cites W2069852229 @default.
• W2285229467 cites W2071264854 @default.
• W2285229467 cites W2071740923 @default.
• W2285229467 cites W2080498242 @default.
• W2285229467 cites W2081713349 @default.
• W2285229467 cites W2088022120 @default.
• W2285229467 cites W2091108869 @default.
• W2285229467 cites W2092138467 @default.
• W2285229467 cites W2094139388 @default.
• W2285229467 cites W2095643898 @default.
• W2285229467 cites W2100464842 @default.
• W2285229467 cites W2108826444 @default.
• W2285229467 cites W2110972127 @default.
• W2285229467 cites W2113627987 @default.
• W2285229467 cites W2115844120 @default.
• W2285229467 cites W2165619275 @default.
• W2285229467 cites W2191903892 @default.
• W2285229467 cites W2270192830 @default.
• W2285229467 cites W2316763831 @default.
• W2285229467 cites W2316857983 @default.
• W2285229467 cites W2321031999 @default.
• W2285229467 cites W2322567335 @default.
• W2285229467 cites W2323253365 @default.
• W2285229467 cites W2325245228 @default.
• W2285229467 cites W2327509021 @default.
• W2285229467 cites W2328094565 @default.
• W2285229467 cites W2330658075 @default.
• W2285229467 cites W2438631521 @default.
• W2285229467 cites W2482574864 @default.
• W2285229467 cites W2496631947 @default.
• W2285229467 cites W2502606697 @default.
• W2285229467 cites W255365990 @default.
• W2285229467 cites W2795551261 @default.

• next