FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2285381485> ?p ?o ?g. }

• W2285381485 abstract "Web 2.0 services and social media (SM) have created online communities,which resemble those in the real world in terms of complexity and involvement(Cetron and Davies, 2010). Unsurprisingly, a number of indicators point torapid and extraordinary shifts in organizations’ business models and strategiesto account for the rapid diffusion of Web 2.0 and social media. Companies suchas IBM, Intel, Kodak and Best Buy have developed policies, protocol, guidelines,templates and procedure for SM use (Advertising Age, February 22, 2010). Oneestimate suggested that by the early 2008, about a third of the top 300 retailwebsites offered consumer-generated reviews (Sullivan, 2008). ForresterResearch reported that by the early 2010, about 70 % of retailers were on Facebookor MySpace and over half of them were on Twitter (Martinez, 2010).To understand the popularity of SM, it is important to consider one detail.In 2009, VC investments in Internet companies declined by 39 %. One notableexception was Twitter, which raised US$100 million in 2009. Twitter was the onlycompany on the Internet, represented in the 10 biggest venture deals of 2009.Organizations are facing unprecedented pressures from customers to adoptSM. Nordstrom spokeswoman Brooke White noted: For some of our customers,this is how they want to be communicated with. They really don't want a phone call.They'd rather just get a tweet (Martinez, 2010). Unsurprisingly, web 2.0-basedinnovative tools have been developed in diverse activities such as health careand education (Tapscott, 2010). Marketers are developing metrics to measureactivities such as blog impressions and social network interactions (Maddox,2008). Preliminary studies indicate a high rate of returns associated withinvolvement in SM. A study conducted by Vitrue (http://vitrue.com/) indicatedthat in the average the value of a 'Fan' on Social Media is $3.60 (Morrissey,2010a). And yet, recruiting a fan base has proven to be a challenging task formost organizations. The experience of Dessert Gallery’s (DG), a Houston-basedbakery and cafe chain, is an eye-opener for most organizations. The company launched the Facebook page and invited people on the mailing list to become afan. DG found that only 2.1% of the customers on its mailing list became fanswithin three months (Dholakia and Durham, 2010). Our goal in this paper is modest and is simply aimed at understanding ofultimate objectives and goals that companies can accomplish by using socialmedia and specific actions that are instrumental for achieving those goals. Wepropose a framework for understanding the key dimensions of social media and Web 2.0 with regard to organizational impacts and performance indicatorsto aid in organizational decision-making. The framework presented here is thefirst step towards a more systematic understanding of how companies can buildbusiness models around social media." @default.
• W2285381485 created "2016-06-24" @default.
• W2285381485 creator A5025481201 @default.
• W2285381485 date "2012-05-24" @default.
• W2285381485 modified "2023-09-24" @default.
• W2285381485 title "The organizational economics of social media" @default.
• W2285381485 hasPublicationYear "2012" @default.
• W2285381485 type Work @default.
• W2285381485 sameAs 2285381485 @default.
• W2285381485 citedByCount "0" @default.
• W2285381485 crossrefType "journal-article" @default.
• W2285381485 hasAuthorship W2285381485A5025481201 @default.
• W2285381485 hasConcept C110875604 @default.
• W2285381485 hasConcept C112698675 @default.
• W2285381485 hasConcept C136764020 @default.
• W2285381485 hasConcept C138885662 @default.
• W2285381485 hasConcept C144133560 @default.
• W2285381485 hasConcept C171250308 @default.
• W2285381485 hasConcept C17744445 @default.
• W2285381485 hasConcept C192562407 @default.
• W2285381485 hasConcept C199539241 @default.
• W2285381485 hasConcept C2524010 @default.
• W2285381485 hasConcept C2778707766 @default.
• W2285381485 hasConcept C2780586970 @default.
• W2285381485 hasConcept C28719098 @default.
• W2285381485 hasConcept C33923547 @default.
• W2285381485 hasConcept C41008148 @default.
• W2285381485 hasConcept C41895202 @default.
• W2285381485 hasConcept C518677369 @default.
• W2285381485 hasConcept C70388272 @default.
• W2285381485 hasConceptScore W2285381485C110875604 @default.
• W2285381485 hasConceptScore W2285381485C112698675 @default.
• W2285381485 hasConceptScore W2285381485C136764020 @default.
• W2285381485 hasConceptScore W2285381485C138885662 @default.
• W2285381485 hasConceptScore W2285381485C144133560 @default.
• W2285381485 hasConceptScore W2285381485C171250308 @default.
• W2285381485 hasConceptScore W2285381485C17744445 @default.
• W2285381485 hasConceptScore W2285381485C192562407 @default.
• W2285381485 hasConceptScore W2285381485C199539241 @default.
• W2285381485 hasConceptScore W2285381485C2524010 @default.
• W2285381485 hasConceptScore W2285381485C2778707766 @default.
• W2285381485 hasConceptScore W2285381485C2780586970 @default.
• W2285381485 hasConceptScore W2285381485C28719098 @default.
• W2285381485 hasConceptScore W2285381485C33923547 @default.
• W2285381485 hasConceptScore W2285381485C41008148 @default.
• W2285381485 hasConceptScore W2285381485C41895202 @default.
• W2285381485 hasConceptScore W2285381485C518677369 @default.
• W2285381485 hasConceptScore W2285381485C70388272 @default.
• W2285381485 hasLocation W22853814851 @default.
• W2285381485 hasOpenAccess W2285381485 @default.
• W2285381485 hasPrimaryLocation W22853814851 @default.
• W2285381485 hasRelatedWork W1581165768 @default.
• W2285381485 hasRelatedWork W2065872593 @default.
• W2285381485 hasRelatedWork W2146434703 @default.
• W2285381485 hasRelatedWork W2322528268 @default.
• W2285381485 hasRelatedWork W2341584968 @default.
• W2285381485 hasRelatedWork W2512357236 @default.
• W2285381485 hasRelatedWork W2603151159 @default.
• W2285381485 hasRelatedWork W2759124434 @default.
• W2285381485 hasRelatedWork W2762757893 @default.
• W2285381485 hasRelatedWork W2810308306 @default.
• W2285381485 hasRelatedWork W2914280512 @default.
• W2285381485 hasRelatedWork W3013459630 @default.
• W2285381485 hasRelatedWork W3017585954 @default.
• W2285381485 hasRelatedWork W3081477434 @default.
• W2285381485 hasRelatedWork W3118498179 @default.
• W2285381485 hasRelatedWork W3168708644 @default.
• W2285381485 hasRelatedWork W3202281725 @default.
• W2285381485 hasRelatedWork W58564441 @default.
• W2285381485 hasRelatedWork W618482137 @default.
• W2285381485 hasRelatedWork W830953153 @default.
• W2285381485 isParatext "false" @default.
• W2285381485 isRetracted "false" @default.
• W2285381485 magId "2285381485" @default.
• W2285381485 workType "article" @default.