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- W2285414833 abstract "This research provides insight into the emotions of respondents experiencing varying intensities of Personal Nostalgia. This is unique as prior research takes only a unified view of nostalgia with no distinction regarding the specific nostalgic response type. The intensity of Personal Nostalgia required to significantly influence various emotions is examined using experimental research design and 514 respondents exposed to advertising. Six emotions related to Personal Nostalgia are examined with respondents divided into three intensity groups. Mixed results occur with some emotions significantly changing under varying intensity levels, while other emotions have no significant change. Overall, reaching a high level of Personal Nostalgia is indicated as a worthwhile goal for marketers as positive emotions significantly rise." @default.
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- W2285414833 date "2009-01-01" @default.
- W2285414833 modified "2023-09-23" @default.
- W2285414833 title "Assessing varying intensities of personal nostalgia on emotions" @default.
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