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- W2285607461 abstract "They say that there's nothing new any more, but I'd beg to differ. Within the realm of research we're starting to see a new and, quite frankly, fascinating approach called Story Telling, which may just disprove the old adage about statistics and lies. Judging from the market take-up across the world, it may even reshape the way in which we communicate to our markets." @default.
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- W2285607461 date "2008-06-01" @default.
- W2285607461 modified "2023-09-28" @default.
- W2285607461 title "Once upon a time... : my word" @default.
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