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- W2285688031 abstract "Do investors in the stock market care about companies' product design whenmaking investment decisions? The dissertation at hand sheds light on thisques¬tion by studying how investors' subjective evaluations of a company'sprod¬ucts influence their to invest in the company's stock. Thefocus is on individual investors, and the reported empirical studiesin¬clude quantitative surveys and an experiment, conducted among Finnishindividual investors. The studies show that positive product design evaluations tend to (a)gen¬erate optimism about the financial returns of a company's stock - and(b) even elicit extra willingness to invest in the company, over andbeyond its expected financial returns. Specifically, both optimism about a company's financial returns and ex¬trawillingness to invest in it (beyond financial returns) are positivelyin¬fluenced by two product design -related factors. The first factor is (1)the personal relevance that an investor attaches to of life thatthe company's products represent or support. Such domains can be variousactivities or areas of interest (e.g., road traveling, gardening, sport,electronics, aeronautics) - or more abstract themes or ideals (e.g.,mo¬bility, healthcare, environment-protection).The second influential factoris (2) the in¬vestor's overall affect or liking for a company's productdesign. This factor reflects the degree to which the investor perceives thecompany's products to be pleasant, attractive, good, and like¬able overall. The results imply that companies can utilize product design's potential toattract investments - from investors who are appealed by the company'sproducts and their design. Also hybrid business models can be created,which are based already at the outset, on certain investors' fondness of thecompany's current or future product design." @default.
- W2285688031 created "2016-06-24" @default.
- W2285688031 creator A5075364648 @default.
- W2285688031 date "2009-01-01" @default.
- W2285688031 modified "2023-09-27" @default.
- W2285688031 title "Where Product Design Meets Investor Behavior: How do individual investors' evaluations of companies' product design influence their investment decisions?" @default.
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