Matches in SemOpenAlex for { <https://semopenalex.org/work/W2286138839> ?p ?o ?g. }
- W2286138839 abstract "Impulse buying is a phenomenon that has received considerable attention from marketing researchers and has been studied extensively in an offline setting. There is preliminary evidence that this behavior is rampant in an online setting. With the proliferation of electronic commerce, there is both a need and opportunity to examine impulse buying in an online setting. This paper proposes a theoretical model that explains this behavior in an electronic commerce setting. A research study was administered to validate the model. The results of this study suggest that two conditions enhance online impulse purchase behavior. First, any negative cognitive reactions should be minimized by ensuring that the website is secure and easy to navigate. Second, the emotional reactions to the interface should be maximized by using an innovative and creative interface design. The results of this study not only benefit the electronic commerce literature and the general human-computer interaction (HCI) domain, but also make a significant to the reference disciplines which include consumer behavior and environmental psychology." @default.
- W2286138839 created "2016-06-24" @default.
- W2286138839 creator A5018591434 @default.
- W2286138839 creator A5018710944 @default.
- W2286138839 date "2005-01-01" @default.
- W2286138839 modified "2023-09-24" @default.
- W2286138839 title "A model of online impulse buying: an empirical study" @default.
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