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- W2286250382 abstract "Social media are becoming part of the fabric of our lives, and their effect on public relations is the single biggest topic of conversation in the PR industry. Rob Brown explores the way the internet is changing the field of communications and looks at the implications for a range of fields, from entertainment to politics. It examines emerging public relations practices in the digital environment including blogs, wikis, RSS, social networking, and SEO and shows readers how to structure digital public relations campaigns." @default.
- W2286250382 created "2016-06-24" @default.
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- W2286250382 date "2009-04-03" @default.
- W2286250382 modified "2023-09-27" @default.
- W2286250382 title "Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications" @default.
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