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- W2286905534 abstract "As the creators, builders and protectors of brands, we marketers should know better than to become prey to our own hype - and yet it is astonishing how many of us still see direct marketing as the poor cousin of the industry." @default.
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- W2286905534 date "2007-02-01" @default.
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- W2286905534 title "Direct marketing still straightest route to consumer's pocket" @default.
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