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- W2287335320 abstract "Using empirical data drawn from a field survey of 211 firms in Fujian and Guangdong provinces, adopting the classification of market orientation for proactive market orientation (PMO) and responsive market orientation (RMO), we explore the role of organizational innovation (OI) in the relationship between market orientation (MO) and organizational performance (OP). Through a structural equation model analysis, we find that OI partially mediated the OP impact of PMO and RMO. Based on the empirical result and survey conclusion, we give some advices on development of innovation and improvement of performance for firms in those and other regions. Relevant implications are drawn and limitations of the study are discussed accordingly." @default.
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- W2287335320 date "2010-12-01" @default.
- W2287335320 modified "2023-09-23" @default.
- W2287335320 title "Market Orientation, Organizational Innovation and Organizational Performance-Evidence from Fujian and Guangdong Province in China" @default.
- W2287335320 doi "https://doi.org/10.6704/jmssd.2010.7.4.13" @default.
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