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- W2287734526 abstract "Growing population numbers, increasing purchasing power and a heightened sense of ethnic pride among ethnic minority consumers across the globe represent significant marketing opportunities ( Jamal 2003; Penaloza 2007). Cultural and ethnic diversity in the marketplace affects and shapes social institutions. As examples, many educational institutions have developed diversity offices to accommodate a multicultural student body and staff, while up-and-coming chefs and families and pop restaurateurs steadily incorporate ethnic foods into local cuisine. Ethnic diversity affects businesses by presenting opportunities in developing new markets for a variety of products and services, as well as challenges related to working with diverse workers and consumers." @default.
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- W2287734526 date "2015-06-19" @default.
- W2287734526 modified "2023-09-24" @default.
- W2287734526 title "Introduction to ethnic marketing" @default.
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- W2287734526 doi "https://doi.org/10.4324/9780203080092.ch1" @default.
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