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- W2288069368 abstract "In the tradition of the sociology of market professionals, this article focuses on the sport goods industry and the way in which its professionals understand the market. On the basis of a theoretical reflection on systems of marketing perception , and discussion of twenty-eight interviews with directors and industry executives, the purpose of this paper is to describe how they implement these apparatuses. and the types of markers and knowledge associated with them, but also and especially to grasp the meaning with which they endow them." @default.
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- W2288069368 date "2014-01-01" @default.
- W2288069368 modified "2023-09-26" @default.
- W2288069368 title "How Do Professionals Understand their Markets? The Case of the Sports Goods Industry" @default.
- W2288069368 hasPublicationYear "2014" @default.
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