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- W2288348766 abstract "Direct-to-consumer advertising (DTCA) is a new advent to the field of healthcare. Television and print advertisement of prescription pharmaceuticals has been changing the way in which healthcare is administered, and with it, the costs of doing so. This research looks at physician perceptions regarding the effects DTCA has on the financial, patient-physician relationship, and public health costs. Results show that overall, physicians feel DTCA drives up healthcare costs, has more drawbacks than benefits, harms the patient physician relationship, and harms public health." @default.
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- W2288348766 date "2007-01-01" @default.
- W2288348766 modified "2023-09-27" @default.
- W2288348766 title "Direct-to-Consumer Advertising and its Effects on the Costs of Healthcare" @default.
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