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• W2288718661 abstract "Overview he recent Uniloc ruling that, on its face, unequivocally barred the use of the 25% Rule in litigation has triggered a discussion about the rule. Recently Robert Goldscheider, who was credited by the court as the originator of the rule, wrote an article explaining why he believed the ruling was incorrect. We read Mr. Goldscheider’s article with interest but were disappointed that, apart from a few minor details, the article did not add much to the discussion. In the body of this article, we have summarized the reasons why we believe that Uniloc was absolutely on point and long overdue. To begin with, there is no “rule” per se. Proponents of the rule generally describe it as being between 10 percent and 35 percent of either operating profits or gross profits. However, none of the proposed formulations have any theoretical or empirical basis to them. Support for the rule is largely secondary (articles referencing other articles describing the 25% Rule), normative (justifying the rule because it is believed to be normal practice) or anecdotal (referring to instances in which the 25% Rule was used). The two analyses that attempt to empirically verify the proposition that royalty rates are 25 percent of profits, fall apart under scrutiny. In the end, we believe that the Court in Uniloc got it right: “...the 25 percent rule of thumb is a fundamentally flawed tool for determining a baseline royalty rate in a hypothetical negotiation.” 2. There Is No “Rule” Despite Mr. Goldscheider’s recent article, the 25% Rule is best characterized as a “Rule of Thumb” because there is no single, definitive statement of the rule. In an attempt to clarify the rule, we endeavored to locate every article referring to the 25% Rule published prior to the Uniloc decision (38 in total) and noted the division of profits suggested (e.g. 25 percent), the level of profits suggested (e.g. gross profits, net profits), the basis for the rule (e.g. normative, anecdotal, secondary) and the source. The definitions of the 25% Rule and a count of the number of articles espousing a particular definition are shown in Table 1 below. There are two points to read into this table: 1) support of the rule is almost entirely secondary (citing another article that discussed the 25% Rule), normative (claiming that it is used in licensing transactions) and anecdotal (anecdotes about how the author once used the rule in a licensing negotiation), and; 2) there is no commonly accepted definition of the 25% Rule. We will take these two points in turn. The single largest source of support for articles espousing the 25% Rule are other articles espousing T" @default.
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• W2288718661 date "2011-01-01" @default.
• W2288718661 modified "2023-09-27" @default.
• W2288718661 title "Simply Wrong: The 25% Rule Examined" @default.
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