Matches in SemOpenAlex for { <https://semopenalex.org/work/W2288881297> ?p ?o ?g. }
- W2288881297 endingPage "94" @default.
- W2288881297 startingPage "75" @default.
- W2288881297 abstract "Research in the area of retail store loyalty agrees that consumers reward retailers when they are satisfied with its products, services, and its image. Moreover, one would agree that if the retailer engages in unethical practices, the customer would quickly defect and even engage in word of mouth to influence others to defect. But this might not be the case universally. One consumer group that continues to be loyal to a retailer despite widespread unethical practices is the poor. A growing stream of research under the label of bottom of pyramid (BoP) and subsistence consumers has increasingly pointed out the market attractiveness of this segment to multinational companies. These poor consumers are individuals who earn approximately $2 per day. In this paper, we explain the nature of widespread unethical retail practices prevalent amongst the neighborhood retail stores (or kirana as they are referred to in India) that serve the BoP consumer, types of patronage behaviors, and the reasons ‘why’ these consumers continue to support the kirana store. The data for this paper comes from a qualitative study conducted with 58 urban poor consumers in India. This study carries significant implications for both domestic and multinational companies that market fast-moving consumer goods in the BoP market." @default.
- W2288881297 created "2016-06-24" @default.
- W2288881297 creator A5004383097 @default.
- W2288881297 creator A5081140071 @default.
- W2288881297 date "2015-11-18" @default.
- W2288881297 modified "2023-09-26" @default.
- W2288881297 title "Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal" @default.
- W2288881297 cites W1503491999 @default.
- W2288881297 cites W1523289609 @default.
- W2288881297 cites W1965574139 @default.
- W2288881297 cites W1983364918 @default.
- W2288881297 cites W1985462313 @default.
- W2288881297 cites W1986993958 @default.
- W2288881297 cites W1990200752 @default.
- W2288881297 cites W1991670833 @default.
- W2288881297 cites W1995142570 @default.
- W2288881297 cites W2001623341 @default.
- W2288881297 cites W2001982839 @default.
- W2288881297 cites W2004410119 @default.
- W2288881297 cites W2004916540 @default.
- W2288881297 cites W2007402659 @default.
- W2288881297 cites W2009072471 @default.
- W2288881297 cites W2013428724 @default.
- W2288881297 cites W2014738872 @default.
- W2288881297 cites W2014818400 @default.
- W2288881297 cites W2016792629 @default.
- W2288881297 cites W2025618885 @default.
- W2288881297 cites W2025926893 @default.
- W2288881297 cites W2029585615 @default.
- W2288881297 cites W2030064789 @default.
- W2288881297 cites W2047361420 @default.
- W2288881297 cites W2054955513 @default.
- W2288881297 cites W2055462976 @default.
- W2288881297 cites W2056103043 @default.
- W2288881297 cites W2060855982 @default.
- W2288881297 cites W2061538235 @default.
- W2288881297 cites W2063821546 @default.
- W2288881297 cites W2066096070 @default.
- W2288881297 cites W2070054856 @default.
- W2288881297 cites W2070951272 @default.
- W2288881297 cites W2071460097 @default.
- W2288881297 cites W2075289001 @default.
- W2288881297 cites W2078831478 @default.
- W2288881297 cites W2085516465 @default.
- W2288881297 cites W2098215207 @default.
- W2288881297 cites W2101230886 @default.
- W2288881297 cites W2102467277 @default.
- W2288881297 cites W2102504473 @default.
- W2288881297 cites W2106772961 @default.
- W2288881297 cites W2109745229 @default.
- W2288881297 cites W2122905675 @default.
- W2288881297 cites W2125275681 @default.
- W2288881297 cites W2127228059 @default.
- W2288881297 cites W2137247419 @default.
- W2288881297 cites W2148374308 @default.
- W2288881297 cites W2149640238 @default.
- W2288881297 cites W2151001750 @default.
- W2288881297 cites W2491771672 @default.
- W2288881297 cites W2495965268 @default.
- W2288881297 cites W284829578 @default.
- W2288881297 cites W3125863232 @default.
- W2288881297 cites W3157432320 @default.
- W2288881297 cites W4231469103 @default.
- W2288881297 cites W4240301469 @default.
- W2288881297 cites W4240860573 @default.
- W2288881297 cites W4241635354 @default.
- W2288881297 cites W4244649634 @default.
- W2288881297 cites W4246467418 @default.
- W2288881297 cites W4252710794 @default.
- W2288881297 cites W4386007454 @default.
- W2288881297 cites W62211990 @default.
- W2288881297 doi "https://doi.org/10.1080/09593969.2015.1050053" @default.
- W2288881297 hasPublicationYear "2015" @default.
- W2288881297 type Work @default.
- W2288881297 sameAs 2288881297 @default.
- W2288881297 citedByCount "13" @default.
- W2288881297 countsByYear W22888812972018 @default.
- W2288881297 countsByYear W22888812972019 @default.
- W2288881297 countsByYear W22888812972020 @default.
- W2288881297 countsByYear W22888812972021 @default.
- W2288881297 countsByYear W22888812972022 @default.
- W2288881297 countsByYear W22888812972023 @default.
- W2288881297 crossrefType "journal-article" @default.
- W2288881297 hasAuthorship W2288881297A5004383097 @default.
- W2288881297 hasAuthorship W2288881297A5081140071 @default.
- W2288881297 hasConcept C10138342 @default.
- W2288881297 hasConcept C11171543 @default.
- W2288881297 hasConcept C112698675 @default.
- W2288881297 hasConcept C118518473 @default.
- W2288881297 hasConcept C140781008 @default.
- W2288881297 hasConcept C144133560 @default.
- W2288881297 hasConcept C146897074 @default.
- W2288881297 hasConcept C156005406 @default.
- W2288881297 hasConcept C15744967 @default.
- W2288881297 hasConcept C158016649 @default.
- W2288881297 hasConcept C162324750 @default.
- W2288881297 hasConcept C162853370 @default.
- W2288881297 hasConcept C187452473 @default.