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- W2289173693 abstract "The following sections are included:IntroductionAnalytical models of strategic branding decisions and brand equityEmpirical modelsDiscussion and conclusionReferences" @default.
- W2289173693 created "2016-06-24" @default.
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- W2289173693 date "2023-06-19" @default.
- W2289173693 modified "2023-10-01" @default.
- W2289173693 title "Branding and Brand Equity Models" @default.
- W2289173693 doi "https://doi.org/10.1142/9789811272233_0012" @default.
- W2289173693 hasPublicationYear "2023" @default.
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