Matches in SemOpenAlex for { <https://semopenalex.org/work/W2289595764> ?p ?o ?g. }
Showing items 1 to 71 of
71
with 100 items per page.
- W2289595764 abstract "Distinguishing destination brand is one of the prerequisites of differentiated positioning in the global tourism market. The processes of creating a tourist brand are common in coastal (bathing tourism), and in winter tourist destinations. The Mediterranean countries primarily develop tourism in the coastal zone. The coastal area is spatially limited by the sea-line and the hinterland which is often characterized by untapped tourism. The diversity of potential tourist resources in hinterland, if connected with the coast, represents the perspective in shaping the competitive integrated tourism product. In this sense, it is advisable to brand hinterland destinations with promising tourism potential. Tourist destination brand is a marketing tool, and only indirectly a design challenge. Brand needs to effectively associate the resources and the offer of destinations.Marketing analysis should determine the resources and destination icons that will ensure a clear differentiation in the perception of tourists. Creating a tourist destination brand connotes a systematic process that is preferably carried out under a given model. The model defines the brand variables that suggest the recommended categories of tourism resources and products that should be noted. Is the experiential model practiced in coastal destinations recommended for branding hinterland destinations? This dilemma was the basis of the research hypothesis. The authors conducted a survey on a sample of 200 visitors of Dalmatian hinterland.The findings have been used to test the empirical model of coastal destinations brand creation. Accordingly, this paper presents an improved model for creation of the hinterland tourist destinations brand." @default.
- W2289595764 created "2016-06-24" @default.
- W2289595764 creator A5022872486 @default.
- W2289595764 creator A5081011211 @default.
- W2289595764 creator A5089916610 @default.
- W2289595764 date "2015-04-09" @default.
- W2289595764 modified "2023-09-23" @default.
- W2289595764 title "Testing of Inland Destinations Tourist Brand Design Model" @default.
- W2289595764 cites W422651306 @default.
- W2289595764 cites W621009582 @default.
- W2289595764 hasPublicationYear "2015" @default.
- W2289595764 type Work @default.
- W2289595764 sameAs 2289595764 @default.
- W2289595764 citedByCount "0" @default.
- W2289595764 crossrefType "posted-content" @default.
- W2289595764 hasAuthorship W2289595764A5022872486 @default.
- W2289595764 hasAuthorship W2289595764A5081011211 @default.
- W2289595764 hasAuthorship W2289595764A5089916610 @default.
- W2289595764 hasConcept C111472728 @default.
- W2289595764 hasConcept C112698675 @default.
- W2289595764 hasConcept C138885662 @default.
- W2289595764 hasConcept C144133560 @default.
- W2289595764 hasConcept C162853370 @default.
- W2289595764 hasConcept C166957645 @default.
- W2289595764 hasConcept C18918823 @default.
- W2289595764 hasConcept C205649164 @default.
- W2289595764 hasConcept C2524010 @default.
- W2289595764 hasConcept C2776687071 @default.
- W2289595764 hasConcept C2778496695 @default.
- W2289595764 hasConcept C33923547 @default.
- W2289595764 hasConcept C90673727 @default.
- W2289595764 hasConceptScore W2289595764C111472728 @default.
- W2289595764 hasConceptScore W2289595764C112698675 @default.
- W2289595764 hasConceptScore W2289595764C138885662 @default.
- W2289595764 hasConceptScore W2289595764C144133560 @default.
- W2289595764 hasConceptScore W2289595764C162853370 @default.
- W2289595764 hasConceptScore W2289595764C166957645 @default.
- W2289595764 hasConceptScore W2289595764C18918823 @default.
- W2289595764 hasConceptScore W2289595764C205649164 @default.
- W2289595764 hasConceptScore W2289595764C2524010 @default.
- W2289595764 hasConceptScore W2289595764C2776687071 @default.
- W2289595764 hasConceptScore W2289595764C2778496695 @default.
- W2289595764 hasConceptScore W2289595764C33923547 @default.
- W2289595764 hasConceptScore W2289595764C90673727 @default.
- W2289595764 hasLocation W22895957641 @default.
- W2289595764 hasOpenAccess W2289595764 @default.
- W2289595764 hasPrimaryLocation W22895957641 @default.
- W2289595764 hasRelatedWork W1525410655 @default.
- W2289595764 hasRelatedWork W1544809696 @default.
- W2289595764 hasRelatedWork W1566353405 @default.
- W2289595764 hasRelatedWork W2043225104 @default.
- W2289595764 hasRelatedWork W2047647267 @default.
- W2289595764 hasRelatedWork W2184654950 @default.
- W2289595764 hasRelatedWork W2197248250 @default.
- W2289595764 hasRelatedWork W2367934794 @default.
- W2289595764 hasRelatedWork W2371156836 @default.
- W2289595764 hasRelatedWork W2400634116 @default.
- W2289595764 hasRelatedWork W2739698835 @default.
- W2289595764 hasRelatedWork W2792517640 @default.
- W2289595764 hasRelatedWork W2903708715 @default.
- W2289595764 hasRelatedWork W3026980599 @default.
- W2289595764 hasRelatedWork W3041587024 @default.
- W2289595764 hasRelatedWork W3097644480 @default.
- W2289595764 hasRelatedWork W3121148989 @default.
- W2289595764 hasRelatedWork W3196803336 @default.
- W2289595764 hasRelatedWork W347934944 @default.
- W2289595764 hasRelatedWork W8809469 @default.
- W2289595764 isParatext "false" @default.
- W2289595764 isRetracted "false" @default.
- W2289595764 magId "2289595764" @default.
- W2289595764 workType "article" @default.