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• W2289688538 abstract "What Are You Looking At? I’m Human Too: Stereotypes in Anthropomorphized Products Derek Taylor University of Guelph 2015 Advisors: Dr. Scott Colwell and Dr. Theodore J. Noseworthy Across two studies, this research attempts to show that anthropomorphism is not as advantageous for products as previously thought and that when products are anthropomorphized they are susceptible to the same stereotypes that are applied to humans. Experiment 1 is designed to show that anthropomorphized products are subjected to the same stereotypes as humans when the form of the product is inconsistent with its claim. Experiment 2 is designed to replicate experiment 1 in a different product category and establish the underlying mechanism of skepticism toward stereotyped anthropomorphized objects. Finally, theoretical, substantive and policy implications are discussed." @default.
• W2289688538 created "2016-06-24" @default.
• W2289688538 creator A5010957515 @default.
• W2289688538 date "2015-09-17" @default.
• W2289688538 modified "2023-09-28" @default.
• W2289688538 title "What Are You Looking At? I’m Human Too: Stereotypes in Anthropomorphized Products" @default.
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• W2289688538 hasPublicationYear "2015" @default.
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