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- W2290057711 abstract "In the last few years, the mobile broadband service has experienced a significant expansion in Spain, reaching a penetration of over 70 per cent of the population at the beginning of 2014. This growth can be explained by the benefits that offer the third and the fourth generation of mobile technology, and by the continuous price reductions. In spite of this, prices in Spain are still higher than the European average. This paper explains the process of technological innovation that has allowed the emergence of mobile broadband, and its launch in Spain. New commercial strategies used by mobile operators, such as bundling and plans that include fixed and mobile services are examined. Our analysis shows that the presence of mobile virtual network operators and bundling have been effective in promoting competition and reducing prices. We also analyze how technological convergence between fixed and mobile services promotes restructuring and market concentration." @default.
- W2290057711 created "2016-06-24" @default.
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- W2290057711 date "2014-01-01" @default.
- W2290057711 modified "2023-10-12" @default.
- W2290057711 title "Competencia en el mercado de banda ancha móvil" @default.
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