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- W2290362009 abstract "Female sport fans make up ~40% of all North American big league sport fans. However, female sport fans make up only 20% of all fantasy sport participants. This study asked: why is there an under-representation of female participation in fantasy sports? In order to answer this question, 35 female sport fans who do not participate in fantasy sports were separated into five focus groups to provide the data necessary for this study. Seven themes emerged to explain why there is an under-representation of female participation in fantasy sports: lack of time, their friends do not play, negative associations, control versus escape, sport statistics, team versus player allegiances, and males acting as gatekeepers. Finally, four recommendations were made for those marketing fantasy sports to female sport fans: increase the overall awareness of fantasy sports, promote the social aspects of fantasy sports, streamline fantasy sports, and promote the ease of use." @default.
- W2290362009 created "2016-06-24" @default.
- W2290362009 creator A5090542080 @default.
- W2290362009 date "2014-08-01" @default.
- W2290362009 modified "2023-09-23" @default.
- W2290362009 title "A Study of Female Sport Fans with Respect to Fantasy Sport Participation" @default.
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