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• W2291122772 abstract "Son yillarda kurumsal imaj sadece pazarlama sektoru icin degil, insan kaynaklari yonetimi (IKY) acisindan da onem arz eden konulardan biri olmustur. Algilanan kurumsal imaj, orgut disindakilerin orgutu nasil gorduklerine dair calisanlarin zihinlerinde olusan algilardan olusmaktadir. Orgut uyeleri, orgut disindakileri tarafindan sosyal onay alan ve olumlu imaj ve prestije sahip orgutlerde daha cok calismak isterler. Bu ozellikteki orgute karsi calisanlar orgutle daha cok butunlesme kuracaklar ve orgut uyeligi onlar icin daha anlamli hale gelebilecektir. Bu arastirmada, algilanan kurumsal imajin, is tatmini, duygusal baglilik ve orgutsel vatandaslik davranisina etkisi incelenmistir. Arastirmanin orneklemini; tekstil, gida ve otomotiv sektorunde orta ve alt kademe yonetici olarak calisan 200 yonetici olusturmaktadir. Arastirma sonucunda algilanan kurumsal imajin is tatmini, duygusal baglilik ve orgutsel vatandaslik davranisini etkiledigi gorulmustur. Calisanlarda zihninde olusan imaj algisi, islerine karsi daha olumlu tutumlar icinde olmalarina (is tatmini), kendilerini orgutun bir parcasi olarak ifade etmesine (duygusal baglilik) ve is tanimlarinda yer almayan bir takim gonullu davranislar (OVD) sergilemesine yol acmakta oldugunu soylenebilir. Kurumsal imajin, bu tutum ve davranislardan ozellikle is tatminini ve duygusal bagliligi, OVD'ye nazaran daha cok etkiledigi gorulmektedir. Algilanan kurumsal imajla soz konusu degiskenler arasindaki iliski, dusuk seviyede olmakla beraber anlamlidir. Ancak, arastirmaya konu yoneticilerin calistiklari sektor acisindan algiladiklari kurumsal imaj anlamli seviyede farklilasmamaktadir. Arastirmanin bulgulari isiginda, radikal degisim ve donusumlerin yasandigi gunumuz is hayatinda, calisanlarin kendilerini orgutleriyle beraber ifade etmeleri, ya da orgut- uye butunlesmesi, is ortaminda onemli bir mekanizma olmaya devam ettigi ifade edilebilir. Bu durum ayni zamanda calisanlarin kendilerini calistiklari orgutun bir parcasi olarak gorme arzusunda olduklarini, bir takim sosyal ihtiyaclarin is ortaminda hala gecerliligini korudugunu gostermektedir. Anahtar Kelimeler: Kurumsal Imaj, Is Tatmini, Duygusal Baglilik, Orgutsel Vatandaslik Davranisi, Orgutsel Prestij. Calismanin turu: Arastirma ABSTRACT Perceived external image has been defined as employees' beliefs about how outsiders judge the status and image of their organization (Mael and Ashforth, 1992). This perceived external image may have an impact on organizational members, because it is reflecting the social value assigned by employees to their employer's identity. Recent researches have underlined the importance of understanding the influence of perceived organizational image on its members. Although progress has been made in understanding how perceived external image relates to workplace outcomes, studies about the effect of perceived organizational image on work attitudes and behaviors of managers are very limited in both Turkey and abroad. To our knowledge, there are only several studies that focus impact of perceived organizational image on individual outcomes such as affective organizational commitment, organizational citizenship behaviors, organizational identification, and job satisfaction (Smidts et al., 2001; Herrbach and Mignonac, 2004; Carmeli, 2005). The present study aims to extend the above line of research by examining the impact of perceived organizational image on managers' job satisfaction, affective commitment, and organizational citizenship behavior in the context of Turkey. Hence, this study can contribute to the growing literature by testing the link between perceived organizational image and important individual outcomes. Jobs satisfaction is defined as an employee's overall affective state resulting from an approval of all aspects of his job (Lock, 1976). An employee's level of satisfaction toward his job varies with specific aspects of the job, including the nature of the work, pay, promotion, coworkers, and organizational context (procedures, working condition). Carmeli and Freund (2002); Herrbach and Mignonac (2004) observed that perceived organizational image is related to job satisfaction." @default.
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• W2291122772 date "2010-01-01" @default.
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• W2291122772 title "Algilanan Kurumsal İmajin Yöneticilerin Bazi Tutum ve Davranişlarina Etkisi Impact of Perceived Organizational Image on Some Attitudes and Behaviors of Managers" @default.
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