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• W2291788923 abstract "Service quality since the past three decades has been able to attract the attention of major practitioners, researchers and managers due to its robust influence on not only on business operations, profitability but also customers’ satisfaction and loyalty. Accordingly, the purpose of current research was to ascertaining the differential impact of SERVQUAL dimensions on loyalty of the customers of international, private and government-owned banks operating in Lahore (Pakistan). Stepwise regression analysis of 244 survey responses revealed that SERVQUAL dimensions such as tangibles, empathy and assurance, but not reliability and responsiveness, contributed to foster customer loyalty. Recommendations for banking practitioners and future researchers were presented, too." @default.
• W2291788923 created "2016-06-24" @default.
• W2291788923 creator A5014448353 @default.
• W2291788923 creator A5015668482 @default.
• W2291788923 creator A5084837545 @default.
• W2291788923 date "2011-01-01" @default.
• W2291788923 modified "2023-09-27" @default.
• W2291788923 title "IMPACT OF PERCEIVED SERVICE QUALITY ON BANKING CUSTOMERS' LOYALTY" @default.
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• W2291788923 hasPublicationYear "2011" @default.
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