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- W2291957787 abstract "Marketing educators have responded to trends affecting marketing education by expanding the emphasis in marketing education to helping students develop new skills and capabilities. Achieving these new educational objectives requires more of a focus on a learning-oriented perspective toward marketing education. The success of a learning-oriented educational perspective depends upon the creation of an effective learning environment in marketing classes. Building social capital is suggested as a way to create an effective learning environment. A Social Capital Framework for Marketing Classes is presented and used to identify ways to increase the Social Capital Bank Account in a class and produce an effective learning environment." @default.
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- W2291957787 date "2004-07-01" @default.
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- W2291957787 title "Social Capital: Building an Effective Learning Environment in Marketing Classes" @default.
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- W2291957787 doi "https://doi.org/10.1080/10528008.2004.11488861" @default.
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