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- W2292159425 abstract "Fresh apple has added value of processed to be foods or drinks. Apple juice is one of apple processing and make differentiate products of apple. Hence, analyze the supply chain is an important issue in apple industry. The main aim of this research is to investigate whether longer term and closer relationships in apple juice supply chains positively influence stakeholder’s competitiveness. Small medium enterprises require relationship quality to achieve competitive advantage. Relationship quality is the foundation of organizational survival. Relationship quality includes trust, commitment, and satisfaction to gain a competitive advantage. Based on literatures, this research investigates relationship quality and communication quality and their direct and indirect impacts on competitiveness. The sampling data was gathered from farmers, SMEs and retailers of apple juice at Batu city while the questionnaires were distributed to 121 samples, East Java-Indonesia. Data are analyzed by using a Structural Equation Modeling (SEM) technique. The empirical findings demonstrate that competitiveness is affected, directly or indirectly by relationship quality and communication quality; relationship quality as a compound of trust, commitment and satisfaction is the main determinant for competitiveness; the quality of communication has an important influence on competitiveness through the relationship quality." @default.
- W2292159425 created "2016-06-24" @default.
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- W2292159425 date "2014-01-01" @default.
- W2292159425 modified "2023-09-24" @default.
- W2292159425 title "HUBUNGAN RANTAI PASOK (SUPPLY CHAIN RELATIONSHIP) DAN DAYA SAING USAHA KECIL MENENGAH (UKM) SARI APEL DI KOTA BATU (SUPPLY CHAIN RELATIONSHIP OF THE APPLE JUICE INDUSTRY AND SME FIRMS' COMPETITIVENESS AT BATU CITY IN INDONESIA)" @default.
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