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- W2292411244 abstract "Clarence Birdseye developed advanced techniques for freezing food in the 1920s, but it took the pressures of World War II to create national presence for frozen food. Introduction of frozen orange juice concentrate in 1946 fueled rapid expansion in retail frozen food purchases; by the early 1950s a third of American households were buying them. It became a significant consumption item because interdependent improvements in freezing technology, distribution, retail display cases, and home refrigerators created a context that permitted rapid, sustained growth absolutely and relatively. As originally envisioned, freezing technology developed as a solution for preserving and distributing highly perishable fruits, vegetables, and seafood. But as often happens with new technology, entrepreneurs developed new products to exploit that technology or extended the technology to create new markets for old products. This essay first outlines the development of frozen foods to about 1965, when its modern configuration was in place. Second, it describes the evolution of Lender's Bagel Bakery from a small family enterprise, selling an archetypal ethnic item typically eaten but once a week, to a market-dominating, national firm; today, as a division of Kraft, Lender's still holds much of the market with annual sales approaching $200 million." @default.
- W2292411244 created "2016-06-24" @default.
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- W2292411244 date "1996-01-01" @default.
- W2292411244 modified "2023-09-27" @default.
- W2292411244 title "Rising to the Occasion: Lender's Bagels and the Frozen Food Revolution, 1927-1985" @default.
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