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• W2294046314 abstract "This paper aims to measure the quality of service provided by an automobile dealer using the Parasuraman et al. (1988) SERVQUAL scale. Further, it is to determine how well service level is delivered and how it matches customer expectations on a consistent basis. The sample consists of 50 respondents who have availed automobile services from Concorde TATA Motors -a premier automobile dealer in Hyderabad city. For measuring service quality there are 22-item measurement instrument called SERVQUAL has been used for assessing customers' perceptions of service quality in automobile organizations. The study reveals that respondents give assurance as the utmost importance while going for automobile service followed by reliability, responsiveness, tangibility and empathy." @default.
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• W2294046314 date "2014-01-01" @default.
• W2294046314 modified "2023-09-24" @default.
• W2294046314 title "MEASURING SERVICE QUALITY BY USING SERVQUAL SCALE -A STUDY ON CONCORDE TATA MOTORS" @default.
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