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- W2295507249 abstract "Our research is focused on analysing how users perceive different mediums of advertisements on their mobile devices. Such advertisements are also called location-based advertisements (LBA's) as they relay brand and product information to mobile phones that are in the vicinity. We investigated two different ways of presentation marketing information (static vs. interactive). Our results clearly showed that interactive (clickable advertisement with additional information) LBAs were preferred to static LBAs." @default.
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- W2295507249 date "2013-01-29" @default.
- W2295507249 modified "2023-09-23" @default.
- W2295507249 title "Interactive vs. static location-based advertisements" @default.
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