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- W2295957041 abstract "Taking the case of the establishment of public brand of Zhejiang tea industry,the obstacles in brand establishment were discussed from the angle of industrial chain.In addition,4 strategic shifts were put forward to establish an effective public brand,namely,first,from paying attention to brand construction to brand operation;second,from attaching importance to image packaging to brand asset;third,from focusing on the popularization of public brand to supporting tap enterprises brand;forth,from attaching importance to culture extension model to capital infusion." @default.
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- W2295957041 date "2010-01-01" @default.
- W2295957041 modified "2023-09-25" @default.
- W2295957041 title "Establishment and Development of Regional Public Brand" @default.
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