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- W2296267054 abstract "An outline of the paper is presented, along with supporting slides that were used. A broad look at marketing of online services at a library or an information center that already uses online or is getting ready to use it is initially given. The similarities and differences among academic, special, and public libraries are summarized. Specific points to be addressed include: what is marketing; why should I market; what do I have to market; to whom should I market; how do I market; and what happens as a result of marketing. A promotional road show program is described." @default.
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- W2296267054 date "1980-01-01" @default.
- W2296267054 modified "2023-09-27" @default.
- W2296267054 title "Making marketing work for you" @default.
- W2296267054 doi "https://doi.org/10.2172/7050432" @default.
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