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- W2296939259 abstract "At this this level, students undertake an analysis of advertising and the concept of media as a selling aid. It introduces and encourages students to explore the way in which all media products of advertising are highly constructed in order to convey meaning to specific audiences. In this unit, students also examine the complete process that advertising goes through, developing their insight into the whole cycle of the media's construction of advertising. They develop analytical skills to deconstruct advertisements using the particular codes and conventions that the media employ to deliver a mass audience to the advertisers' products, with the aim that students will not only analyse the effect of this communication, but actually use these techniques to create their own media." @default.
- W2296939259 created "2016-06-24" @default.
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- W2296939259 date "1997-01-01" @default.
- W2296939259 modified "2023-09-27" @default.
- W2296939259 title "Advertising: Curriculum focus and learning outcomes for media studies level: 5" @default.
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