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- W2297267604 abstract "Along with the industrial structure adjustment, the international expenditure pattern is changing and WTO creates some import threats. Taiwan agricultural sector is facing the special international trade market which has been opened and has the competitive advantage of low price products from foreign countries. Because the trade customs decrease and the values of the import increase, the control of fresh agricultural products has to improve to increase the values of the agricultural products. Because the domestic agricultural special products are suffered the impact from the foreign agricultural products, the development of the countryside characteristics and country lives should be developed to increase local revenues. This paper employed Structural Equation Modeling (SEM) and took the farmers of shaky, lotus fog, honey, mango, mushroom class, tea, pear, and kumequat in those main production areas as research object. This paper used the experiences of supplying farm goods, the product price, the payment method, the production scale, the cooperation spirit, the advertisement promotes sales, and service provided as the variables of supply willingness. Based on the consideration of SEM estimation, data used by this paper come from the field survey. The simple size is 210 farmers to produce those products mentioned above. This paper found that local marketing is focused on the consumers whom order the products by themselves, and then the farmers set the stalls to sell the products. Because the fresh agricultural products would be affected the production dates and the supply of the fresh products are not stable, so farmers and travel companies should communicate well. As the results, the expectation of supply products in sightseeing areas is better than the places of resort centers and hotels." @default.
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- W2297267604 date "2007-06-01" @default.
- W2297267604 modified "2023-09-24" @default.
- W2297267604 title "The Supply Willingness of Farm Products from Producers to Local Touring Shops in Taiwan" @default.
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