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• W2297340143 abstract "THE SITUATIONSensing that her meeting with the Executive Director of Radio Nigeria's Enugu National Station was ending, Ms. Christiana Akpunonu, Deputy Director in charge of news, marketing, and programs at the Enugu National Station of Radio Nigeria, gathered up her notes. Although she might, later on, need specific information from those notes, Akpunonu knew she would have no trouble remembering the challenge the Executive Director had given her, that is, to identify (within the next 120 days) a strategy to retain and grow Enugu National Station's audience and market share, against the new private-sector broadcasters who have popped up in response to the August 1992 deregulation of the broadcast industry in Nigeria. Because she knew that some of the new private radio stations were better funded and better equipped, Akpunonu believed that developing a winning strategy would be a serious challenge.ADDITIONAL INFORMATION (1): THE COUNTRYThe Federal Republic of Nigeria is a large (one tenth the landmass of the United States) country in West Africa. Administratively, Nigeria is composed of 36 states plus the Federal Capital Territory (FCT). These states differ in many ways, one of which is that the terrain ranges from beaches and swamps in the south to desert conditions in the north. Levels of education and income tend to be higher in the south than in the north. The dominant religion in the north is Islam while the south is predominantly Christian. Hausa is the dominant ethnic group in the north; in the east, the dominant group is the Igbo, while the west is predominantly Yoruba. A small set of statistics on Nigeria, together with comparative data for the United States, are as indicated below:ADDITIONAL INFORMATION (2): HISTORICAL OVERVIEW OF THE ECONOMYHistorically, Nigeria produced large amounts of agricultural products including (in the North) groundnuts and (in the south) palm oil. In the early 1950s, however, oil was discovered in Nigeria and slowly but steadily, Nigeria became an oil monoculture. By the late 1970s, oil selling at $40 per barrel was generating large amounts of money for Nigeria. At this time, the Federal Government of Nigeria (FGN) made huge investments in roads, bridges, and buildings for the public sector (administrative buildings, housing estates, apartments, etc.). The FGN also invested huge amounts of money in a large number of showcase projects, including steel mills, paper plants, expensive hotels, and a new federal capital city called Abuja. Many people moved to the oil areas, the project areas, and/or the large cities, hoping to find jobs in the oil sector, work on the private/public projects financed by petrodollars, and so on.As a consequence of the large inflows of cash and the changing opportunities available in Nigeria, agriculture and agricultural production were badly neglected. By the early 1980s, agricultural exports had nearly disappeared, and Nigeria no longer produced enough food to feed itself. The shortfall in food production was made up by importing large amounts of food, including both traditional staples and alternative foodstuffs such as wheat.In the early 1980s, the price of oil collapsed; over the next 10 years, the price was in the range of $10-$20 per barrel. The annual impact of this price collapse depended on the level of production; however, it is probably correct to say that during this period, each decrease of one dollar in the price of a barrel of oil reduced Nigeria's export earnings by at least $700 million per year. Over the decade of the 1980s, the total revenue loss for Nigeria from oil price decreases undoubtedly exceeded $70 billion.It took years for the impact on the Nigerian economy of the drying up of the oil revenues to fully manifest itself. The first economic consequences, caused by the shortage of foreign exchange, were the scaling back of the importation of big-ticket consumer items (for example, new cars). …" @default.
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• W2297340143 date "2015-04-01" @default.
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