FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2297388654> ?p ?o ?g. }

• W2297388654 abstract "The forces that influence a consumer in brandchoice: preferences, experiences, and marketing mix have been ofgreat interest to marketing scientists. The vast literature basedon static survey data points to consumers using multi-attributeutilities in making a choice. At the same time the vast literatureof scanner panel data based studies points to the existence ofstate dependence (in various functional forms) in brand choices infrequently purchased product markets. Using a unique dataset thatcontains stated preferences (survey) and actual purchase data(scanner panel) for the same group of consumers I attempt tountangle the effects of preference heterogeneity and statedependence, and to determine the exact nature of the latter. Ipropose a hierarchical model in which consumers within the sameproduct category are heterogeneous in the order of the brand choiceprocess and its parameters as well as in their preferences andresponsiveness to marketing mix. The proposed model is designed toencompass side by side three different types of consumer experiencebased behavior: zero-order, inertia and learning. Two sources ofstate dependence, inertia and learning, are operationalized using adummy for lagged choice and adopting the Bayesian learning process,respectively. I apply a Reversible Jump MCMC sampling scheme tosample across component processes and a Metropolis-Hastings/Gibbsstep within each component process. My results are striking andsuggest that all three processes exist but that the extent of statedependence is spuriously overestimated in the absence of preferenceinformation. Both the inertia and in particular the Bayesianlearning components are overstated, and the nature of learningsignificantly changes. A substantial segment of consumers who donot exhibit state dependence is uncovered and its size increaseswhen preferences are available. Using individual-level outcomes Iillustrate why the lack of preference information leads to faultyinferences. Furthermore, I find that sensitivity to marketing mixvariables is biased. I also conduct various counterfactualsimulations to assess the managerial implications of myfindings." @default.
• W2297388654 created "2016-06-24" @default.
• W2297388654 creator A5074887419 @default.
• W2297388654 date "2008-01-01" @default.
• W2297388654 modified "2023-09-27" @default.
• W2297388654 title "Disentangling preferences, inertia and learning in brand choice models" @default.
• W2297388654 cites W1565320856 @default.
• W2297388654 cites W1586893832 @default.
• W2297388654 cites W1638753340 @default.
• W2297388654 cites W1971304067 @default.
• W2297388654 cites W1977044675 @default.
• W2297388654 cites W1983059019 @default.
• W2297388654 cites W1985009991 @default.
• W2297388654 cites W1994942633 @default.
• W2297388654 cites W1995557982 @default.
• W2297388654 cites W1996758481 @default.
• W2297388654 cites W2001359492 @default.
• W2297388654 cites W2009582164 @default.
• W2297388654 cites W2011563661 @default.
• W2297388654 cites W2013721181 @default.
• W2297388654 cites W2016686054 @default.
• W2297388654 cites W2027255954 @default.
• W2297388654 cites W2035402933 @default.
• W2297388654 cites W2039431295 @default.
• W2297388654 cites W2040237155 @default.
• W2297388654 cites W2044484504 @default.
• W2297388654 cites W2050849616 @default.
• W2297388654 cites W2052479655 @default.
• W2297388654 cites W2054309868 @default.
• W2297388654 cites W2057765060 @default.
• W2297388654 cites W2074609299 @default.
• W2297388654 cites W2082495571 @default.
• W2297388654 cites W2083833236 @default.
• W2297388654 cites W2088073632 @default.
• W2297388654 cites W2096473998 @default.
• W2297388654 cites W2096878708 @default.
• W2297388654 cites W2106706098 @default.
• W2297388654 cites W2111379090 @default.
• W2297388654 cites W2121252294 @default.
• W2297388654 cites W2133415276 @default.
• W2297388654 cites W2141943175 @default.
• W2297388654 cites W2151084171 @default.
• W2297388654 cites W2162487260 @default.
• W2297388654 cites W2170867720 @default.
• W2297388654 cites W2248008986 @default.
• W2297388654 cites W2279108378 @default.
• W2297388654 cites W2323812713 @default.
• W2297388654 cites W2331182131 @default.
• W2297388654 cites W2332973477 @default.
• W2297388654 cites W2772323419 @default.
• W2297388654 cites W3003236039 @default.
• W2297388654 cites W30786637 @default.
• W2297388654 cites W3122132396 @default.
• W2297388654 cites W3122433681 @default.
• W2297388654 cites W3151724073 @default.
• W2297388654 cites W3194675563 @default.
• W2297388654 hasPublicationYear "2008" @default.
• W2297388654 type Work @default.
• W2297388654 sameAs 2297388654 @default.
• W2297388654 citedByCount "6" @default.
• W2297388654 countsByYear W22973886542012 @default.
• W2297388654 countsByYear W22973886542013 @default.
• W2297388654 crossrefType "journal-article" @default.
• W2297388654 hasAuthorship W2297388654A5074887419 @default.
• W2297388654 hasConcept C10138342 @default.
• W2297388654 hasConcept C107673813 @default.
• W2297388654 hasConcept C144133560 @default.
• W2297388654 hasConcept C149782125 @default.
• W2297388654 hasConcept C154945302 @default.
• W2297388654 hasConcept C162324750 @default.
• W2297388654 hasConcept C162853370 @default.
• W2297388654 hasConcept C175444787 @default.
• W2297388654 hasConcept C182306322 @default.
• W2297388654 hasConcept C190669063 @default.
• W2297388654 hasConcept C2524010 @default.
• W2297388654 hasConcept C2781249084 @default.
• W2297388654 hasConcept C33923547 @default.
• W2297388654 hasConcept C41008148 @default.
• W2297388654 hasConcept C90673727 @default.
• W2297388654 hasConceptScore W2297388654C10138342 @default.
• W2297388654 hasConceptScore W2297388654C107673813 @default.
• W2297388654 hasConceptScore W2297388654C144133560 @default.
• W2297388654 hasConceptScore W2297388654C149782125 @default.
• W2297388654 hasConceptScore W2297388654C154945302 @default.
• W2297388654 hasConceptScore W2297388654C162324750 @default.
• W2297388654 hasConceptScore W2297388654C162853370 @default.
• W2297388654 hasConceptScore W2297388654C175444787 @default.
• W2297388654 hasConceptScore W2297388654C182306322 @default.
• W2297388654 hasConceptScore W2297388654C190669063 @default.
• W2297388654 hasConceptScore W2297388654C2524010 @default.
• W2297388654 hasConceptScore W2297388654C2781249084 @default.
• W2297388654 hasConceptScore W2297388654C33923547 @default.
• W2297388654 hasConceptScore W2297388654C41008148 @default.
• W2297388654 hasConceptScore W2297388654C90673727 @default.
• W2297388654 hasLocation W22973886541 @default.
• W2297388654 hasOpenAccess W2297388654 @default.
• W2297388654 hasPrimaryLocation W22973886541 @default.
• W2297388654 hasRelatedWork W1497640304 @default.
• W2297388654 hasRelatedWork W1567193541 @default.
• W2297388654 hasRelatedWork W160142012 @default.

• next