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• W2297402735 abstract "This study replicates and extends Schlegelmilch, Love and Diamantopoluos’s (1997) study by comparing the demographic, psychographic and sociographic factors of donors and non donors in Brunei. The study found that Brunei’s charitable donation is distinct to other nations due to its unique culture and welfare. The findings indicate non donors’ lack of charitable donation experience is a major issue in Brunei. Further, the difference between donors and non donors’ perception of charitable efficiency is shown to be significant. In addition, new directions radiating from the limitations of the study are proposed. INTRODUCTION Driven by competition, charitable organisations are incorporating marketing concepts to new and drastic changes in the social, economic and political environment of the world. These organisations have adopted to function like a business and it is only appropriate to analyse donors as the ‘customers’ of the organisation. Hibbert and Horne (1996) outlined the importance and relevance of charitable donations due to the major shifts in the charity industry. However, the application of marketing concepts to non-profit organisations has been heavily debated since the 60’s (Hibbert and Horne 1996) but has not met with any consensus. Schlegelmilch, Diamantopoluos and Love (1997) suggest that there has been a declining or at best, stagnant level of donations among the UK community. Furthermore, our understanding of donors’ characteristics is limited as the majority of research in this discipline has been conducted in a ‘westernised’ culture (e.g. Basil, Ridgway and Basil, 2008). This paper aims to explore the characteristics of charitable donations in Brunei, a country that is significantly different in terms of demographics, lifestyle and culture to those such as the United States, United Kingdom and Australia. It is also significantly different in culture to those neighbouring nations that are usually associated with Brunei, such as Malaysia, Indonesia and Singapore. Additionally, this paper aims to research the community of Brunei by analysing their demographics, perceptions on charity organisations and their “world mindedness” towards charitable donation." @default.
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• W2297402735 title "Characteristics affecting charitbale donations: an investigaion in Brunei" @default.
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