Matches in SemOpenAlex for { <https://semopenalex.org/work/W2297432617> ?p ?o ?g. }
Showing items 1 to 76 of
76
with 100 items per page.
- W2297432617 endingPage "273" @default.
- W2297432617 startingPage "253" @default.
- W2297432617 abstract "Due to the ease of access to the Internet, children more often become the recipients of the content placed therein. They are a specific group of Internet users due to their development conditions, which in contact with persuasive content, often not directly addressed to them, raises doubt. The importance of development conditions was often analysed in relation to the understanding and the child’s response to the content placed in traditional media. The development of the advertising market makes it necessary to update knowledge in this area. The study is an attempt to systematize the issues raised in the literature regarding the reception of online marketing communication by children (under 12 years of age). The literature review helped to identify the basic principles of construction of selected communication activities (e.g. websites dedicated to children), including competence development of children. Moreover, the attention was paid to the problems that may occur in the reception of persuasive messages on the Internet by children, including in the context of the model of knowledge about persuasion." @default.
- W2297432617 created "2016-06-24" @default.
- W2297432617 creator A5048743720 @default.
- W2297432617 date "2016-03-18" @default.
- W2297432617 modified "2023-09-23" @default.
- W2297432617 title "Children as recipients of marketing communication on the Internet" @default.
- W2297432617 doi "https://doi.org/10.4467/2450114xjjm.15.018.4827" @default.
- W2297432617 hasPublicationYear "2016" @default.
- W2297432617 type Work @default.
- W2297432617 sameAs 2297432617 @default.
- W2297432617 citedByCount "2" @default.
- W2297432617 countsByYear W22974326172016 @default.
- W2297432617 countsByYear W22974326172019 @default.
- W2297432617 crossrefType "journal-article" @default.
- W2297432617 hasAuthorship W2297432617A5048743720 @default.
- W2297432617 hasConcept C100521375 @default.
- W2297432617 hasConcept C108827166 @default.
- W2297432617 hasConcept C110875604 @default.
- W2297432617 hasConcept C112698675 @default.
- W2297432617 hasConcept C136764020 @default.
- W2297432617 hasConcept C144133560 @default.
- W2297432617 hasConcept C151730666 @default.
- W2297432617 hasConcept C15744967 @default.
- W2297432617 hasConcept C17744445 @default.
- W2297432617 hasConcept C2779343474 @default.
- W2297432617 hasConcept C2781310500 @default.
- W2297432617 hasConcept C39549134 @default.
- W2297432617 hasConcept C41008148 @default.
- W2297432617 hasConcept C77805123 @default.
- W2297432617 hasConcept C86803240 @default.
- W2297432617 hasConceptScore W2297432617C100521375 @default.
- W2297432617 hasConceptScore W2297432617C108827166 @default.
- W2297432617 hasConceptScore W2297432617C110875604 @default.
- W2297432617 hasConceptScore W2297432617C112698675 @default.
- W2297432617 hasConceptScore W2297432617C136764020 @default.
- W2297432617 hasConceptScore W2297432617C144133560 @default.
- W2297432617 hasConceptScore W2297432617C151730666 @default.
- W2297432617 hasConceptScore W2297432617C15744967 @default.
- W2297432617 hasConceptScore W2297432617C17744445 @default.
- W2297432617 hasConceptScore W2297432617C2779343474 @default.
- W2297432617 hasConceptScore W2297432617C2781310500 @default.
- W2297432617 hasConceptScore W2297432617C39549134 @default.
- W2297432617 hasConceptScore W2297432617C41008148 @default.
- W2297432617 hasConceptScore W2297432617C77805123 @default.
- W2297432617 hasConceptScore W2297432617C86803240 @default.
- W2297432617 hasIssue "4" @default.
- W2297432617 hasLocation W22974326171 @default.
- W2297432617 hasOpenAccess W2297432617 @default.
- W2297432617 hasPrimaryLocation W22974326171 @default.
- W2297432617 hasRelatedWork W129200721 @default.
- W2297432617 hasRelatedWork W1934069370 @default.
- W2297432617 hasRelatedWork W1987900095 @default.
- W2297432617 hasRelatedWork W1990523860 @default.
- W2297432617 hasRelatedWork W2004867611 @default.
- W2297432617 hasRelatedWork W2007784917 @default.
- W2297432617 hasRelatedWork W2042066995 @default.
- W2297432617 hasRelatedWork W2129658059 @default.
- W2297432617 hasRelatedWork W2131854319 @default.
- W2297432617 hasRelatedWork W2141689139 @default.
- W2297432617 hasRelatedWork W2154942521 @default.
- W2297432617 hasRelatedWork W21782190 @default.
- W2297432617 hasRelatedWork W2543283020 @default.
- W2297432617 hasRelatedWork W2591104631 @default.
- W2297432617 hasRelatedWork W2758736001 @default.
- W2297432617 hasRelatedWork W2887960682 @default.
- W2297432617 hasRelatedWork W2970024543 @default.
- W2297432617 hasRelatedWork W2979462793 @default.
- W2297432617 hasRelatedWork W2983917227 @default.
- W2297432617 hasRelatedWork W3122343734 @default.
- W2297432617 hasVolume "1" @default.
- W2297432617 isParatext "false" @default.
- W2297432617 isRetracted "false" @default.
- W2297432617 magId "2297432617" @default.
- W2297432617 workType "article" @default.