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- W2298204546 abstract "The condition of multi-segment and multi-choice aspiration levels (MSCAL) may exist in many marketing management problems. The problem cannot be solved by current goal programming (GP) approaches. This paper extended multi-choice GP (MCGP) model to solve MSCAL problem. The proposed method allows decision-maker (DM) to set multiple aspiration levels for their problems from both the ”lift-hand side aspiration levels” and the ”right-hand side levels,” of objective function, simultaneously. This significantly improved the utility of MCGP in real application; in addition, two illustrative examples are included to demonstrate the solution procedure of the proposed model." @default.
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- W2298204546 date "2009-12-01" @default.
- W2298204546 modified "2023-09-22" @default.
- W2298204546 title "Using Multi-Segment and Ulti-Choice GP in Marketing Application" @default.
- W2298204546 doi "https://doi.org/10.7095/jcit.200912.0153" @default.
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