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- W2299837541 abstract "This research examines the psychological motivations of different consumer categories in counterfeits’ consumption, while considering different quality levels of such products. Our findings reveal consumers’ enjoyment during the shopping experience and satisfaction of securing a good deal as the main psychological motivations of such purchases, and offer guidelines to practitioners." @default.
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- W2299837541 date "2012-01-01" @default.
- W2299837541 modified "2023-09-23" @default.
- W2299837541 title "Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions" @default.
- W2299837541 hasPublicationYear "2012" @default.
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