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• W2300432800 abstract "Users’ intention to use technology is the lifeblood of technological implementation in businesses’ marketing. In the differential technologies and different user groups, the factors of intention to use technology are different. Therefore, this study aims to investigate the factors of international tourists’ intention in the context of mobile tourist guide. The proposed factors in this study are classified in two groups. There are innovation characteristics and mobile application qualities. The innovation characteristics of mobile tourist guide consist of relative advantage, compatibility, simplicity, trialability, and mobility. The mobile application qualities consist of mobile content quality, mobile interaction quality, and mobile appearance quality. The results show the factors of international tourists’ intention to use mobile tourist guide are compatibility, simplicity, mobility, mobile content quality, and mobile appearance quality. Furthermore, the results reveal the demographic profiles of international tourists (gender, age, and income) do not influence in tourists’ intention model in the context of mobile tourist guide. The empirical results of this paper extend the mobile IS research in the context of mobile tourist guide, and provide a valuable guideline for developing mobile application." @default.
• W2300432800 created "2016-06-24" @default.
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• W2300432800 date "2015-10-14" @default.
• W2300432800 modified "2023-09-26" @default.
• W2300432800 title "Investigating Factors of International Tourists’ Intention to Use Mobile Tourist Guide for Thai National Parks Travelling" @default.
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