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- W2301494098 abstract "This paper explores fundamental drivers behind ANSTO's communications and branding strategy. These drivers include forming and leveraging strategic alliances to positively enhance the organisation's nuclear point of difference; engaging proactively with the media; applying a diverse array of communication tactics; providing opportunities for the Australian community to interact with ANSTO staff; the communications function challenging organisational presumptions; and integrating evaluative components into discrete communication mechanisms. This approach is leading to increased organisational credibility from stakeholders, including staff, illustrating both the change management impact that the communications function is having and the salience of two-way symmetrical and mixed-motive [1 and 2] communication propositions." @default.
- W2301494098 created "2016-06-24" @default.
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- W2301494098 date "2006-01-01" @default.
- W2301494098 modified "2023-09-23" @default.
- W2301494098 title "Positioning Nuclear: Strategic Alliances and Positive Point of Difference" @default.
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