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- W2301793552 abstract "The two concepts of this research are: first, to study the chiefly successful factors about the method of transnational importing dog food that is sold in Taiwan; second, to analyze the operating tactic about how to build good serving images and quality of products in customers' minds. First of all, the research creates the key practical assessment index of brand and product management from the reference to extract serving standard ploy. Next, it designs questionnaires for importing or native dogs' food and chooses either one as representative brand to assay the key points to success with grey relational grade in order to throw out the suggestions to the companies, which tend to run their own bands with the results of operating methods. Certainly, the result shows that grey relational grade is fitful to the analysis of brand operating management, which can help the broad businesses build the effective way about setting up the brands." @default.
- W2301793552 created "2016-06-24" @default.
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- W2301793552 date "2014-03-01" @default.
- W2301793552 modified "2023-09-24" @default.
- W2301793552 title "Apply Grey Relational Analysis to Strategic Research of Transnational Pet (Dog) Food Marketed in Taiwan" @default.
- W2301793552 hasPublicationYear "2014" @default.
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