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• W2301955717 abstract "Advocates and experts working on behalf of older Americans have long suspected that media representations of aging are inaccurate. Scholarly research confirms this assertion. Compared to other groups, older adults- particularly older women-are grossly underrepresented in the media (Raman et al., 2008). When the media do feature older adults, they present one of two extreme characterizations: frail, diseased, senile, and dependent-or active, healthy, and wholly independent (see, for example, Featherstone and Wernick, 2003; Holstein and Minkler, 2003; Katz, 2000; Rozanova, 2010; Rozanova, Northcott, and McDaniel, 2006).These negative representations feed problematic public perceptions of the aging process and stereotypes about older Americans. Ironically, the media's positive images of aging are just as unproductive, as they link successful aging to individual lifestyle and consumption choices (e.g., choosing to eat well, having the drive to exercise regularly, and being disciplined in financial matters). By equating successful aging with individual choice, and ignoring the social supports necessary to enact these decisions or the structural factors that constrain them, media depictions imply that most older Americans simply fail to choose to age well. These media patterns shape and constrain public opinion about aging.Media is not the only source of information available to the public, however. Advocacy organizations disseminate an abundance of materials about older Americans via websites, magazines, newsletters, issue briefs, reports, and other formats. These materials are equally powerful in shaping public narratives about the process of aging. To the degree that these organizational materials reinforce media representations, they further contribute to the establishment of social norms about aging. To the degree that they offer alternative ways to think about aging, they have the potential to expand people's perceptions. Understanding the stories advocacy organizations tell provides a more complete picture of how people think about aging and suggests ways to shiftpublic understanding toward a wider, more productive public discourse on aging and older Americans.This article presents results from an analysis of advocacy organizations' narratives about aging and older adults. We focus on the implications of these results for those seeking to move public understanding in more productive directions, and for ultimately increasing support for policies and programs necessary to promote the well-being of older adults and to ensure their full participation in American society.This research was conducted by the Frame- Works Institute, and is part of a larger collaborative project sponsored by the Leaders of Aging Organizations, a group administered by Grantmakers in Aging that includes AARP, the American Federation for Aging Research, the American Geriatrics Society, the American Society on Aging, the Gerontological Society of America, the National Council on Aging, and the National Hispanic Council on Aging. Laura Robbins, of Laura A. Robbins Consulting, LLC, and the Guest Editor for this issue of Generations, managed the project, which seeks to develop a new, evidence-based narrative about the process of aging, and the roles and contributions of older Americans in our society.To conduct the study, we collaborated with our project partners to create a list of more than fifty organizations working on issues related to aging and older Americans. We then conducted a hyperlink analysis using a Web-based application called Issue Crawler to identify twenty of the most influential organizations in the field of aging. We gathered public-facing communication materials (e.g., press releases, mission statements, and reports) from each organization, and then coded these materials (n=171) for the presence or absence of the following set of narrative components:* Topic: What is the issue or problem covered in the document? …" @default.
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• W2301955717 date "2015-10-01" @default.
• W2301955717 modified "2023-09-24" @default.
• W2301955717 title "Shaping Professional Discourse: An Analysis of the Frames Employed by Organizations Working in Aging" @default.
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