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- W2304459819 abstract "This study aims to find out the behavior of Chinese tourists in Korea. Understanding the behavior of Chinese tourists may help Korean government and the related industry set up their tourism strategies and policies for Chinese tourists. We want to know when Chinese tourists travel to two major places(Seoul and Jeju Island) and what causes the different level of tourists’ satisfaction. Results of the study were as follows: First, Tourists visiting Seoul have higher intention of experiencing different lifestyle and shopping while those visiting Jeju Island show preferences to outdoor activity. Second, both destination image and travel purpose are significantly influence the overall destination attribute satisfaction. Third, tourists’ satisfaction of overall destination attributes positively influences their loyalties to the destination. Fourth, different travel purposes(e.g. different lifestyle, shopping/beauty, outdoor activity) have different significance influences on destination attribute satisfaction(e.g. food, event/entertainment, environment, shopping). The result of this research may help as to know more about the Chinese tourists’ behavior and make some suggestions to attract more Chinese tourists." @default.
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- W2304459819 date "2015-10-01" @default.
- W2304459819 modified "2023-09-26" @default.
- W2304459819 title "A Study on the Destination Preferences of Chinese Tourists in Seoul and Jeju Island" @default.
- W2304459819 hasPublicationYear "2015" @default.
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