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- W2304507564 abstract "Due to various influencing factors to low-income consumers in the market place we have taken only Veblenian socio-psychological factors (culture, sub-culture, social class, reference group and family) to measure its impact on consumer behavior while making a purchase decision in the present study. Multi-stage stratified disproportionate random sampling technique was employed for sample selection. We could find that the consumers are mostly being influenced by social class and family out of five above mentioned factors." @default.
- W2304507564 created "2016-06-24" @default.
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- W2304507564 date "2011-01-01" @default.
- W2304507564 modified "2023-09-27" @default.
- W2304507564 title "A STUDY ON CONSUMER BEHAVIOUR (With reference to V.B factors)" @default.
- W2304507564 hasPublicationYear "2011" @default.
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